Description
Further Details Title: Doing Research in Fashion and Dress Condition: New Author: Yuniya Kawamura Publisher: Bloomsbury Visual Arts EAN: 9781350089778 Format: Paperback Subtitle: An Introduction to Qualitative Methods ISBN-10: 135008977X ISBN: 9781350089778 Release Date: 01/09/2020 Item Height: 234mm Language: English Country/Region of Manufacture: GB Genre: Fashion & Design Topic: Social Sciences, Society & Culture Item Length: 156mm Item Weight: 314g Description: Whether you’re investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature. Item Width: 8mm Release Year: 2020 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.
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