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Jeanne Liedtka Tim Ogilvie Designing for Growth Hardcover UK Import

Jeanne Liedtka Tim Ogilvie Designing for Growth Hardcover UK Import

$ 24.39

Further Details Title: Designing for Growth Condition: New Description: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to tu...

Description

Further Details Title: Designing for Growth Condition: New Description: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. Author: Jeanne Liedtka, Tim Ogilvie Format: Hardback EAN: 9780231158381 Country/Region of Manufacture: US ISBN-10: 0231158386 ISBN: 9780231158381 Publisher: Columbia University Press Genre: Business & Finance Release Date: 06/28/2011 Item Height: 216mm Item Length: 216mm Language: English Subtitle: A Design Thinking Tool Kit for Managers Topic: Fashion & Design Release Year: 2011 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.

Specifics

Author

Tim Ogilvie, Jeanne Liedtka

Book Title

Designing for Growth

Country/Region of Manufacture

US

EAN

9780231158381

Format

Hardcover

Genre

Business & Finance

ISBN

9780231158381

ISBN-10

0231158386

Item Height

1 in

Item Length

8.8 in

Item Weight

25.5 Oz

Item Width

8.7 in

Language

English

Number of Pages

256 Pages

Publication Name

Designing for Growth : a Design Thinking Tool Kit for Managers

Publication Year

2011

Publisher

Columbia University Press

Release Date

06/28/2011

Release Year

2011

Subject

Personal Success, Product, Management, Strategic Planning, Organizational Development

Subject Area

Design, Business & Economics

Subtitle

A Design Thinking Tool Kit for Managers

Title

Designing for Growth

Topic

Fashion & Design

Type

Textbook

gtin13

9780231158381

Reviews

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