Description
Further Details Title: Designing Brand Identity Condition: New Description: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. Author: Alina Wheeler, Rob Meyerson EAN: 9781119984818 Format: Hardback ISBN: 9781119984818 Language: English Country/Region of Manufacture: US Item Height: 279mm Item Length: 221mm Item Width: 31mm Genre: Fashion & Design Subtitle: A Comprehensive Guide to the World of Brands and Branding Publisher: John Wiley & Sons Inc Release Date: 05/03/2024 Item Weight: 1361g Topic: Business & Finance Release Year: 2024 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.
darethas27e5
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Yony60410fae
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ayman mostafa
The seller packaged the Blu-ray/DVD/CD box set with care in appropriate cardboard mailers to prevent damage to the box set cover and the discs and shipped the package expeditiously. The package arrived earlier than estimated and the box set and discs were in the as-described New, Sealed, Mint condition. With free shipping, this was an incredible value. I am a repeat customer from this fantastic seller and I will be back for more. Excellent seller! 5 Stars!